Alexanderdaw needed to identify which channels would put its AI-driven due diligence platform in front of the right property investors and legal teams, without diluting its positioning as a premium, expert-grade tool. We mapped how target buyers currently evaluate due diligence software, benchmarked adjacent proptech distribution models, and identified a focused channel strategy built around partner-led distribution and high-intent direct outreach rather than broad paid acquisition.
"Actyte's research reframed how we thought about go-to-market entirely. Instead of guessing which channel to scale, we had a clear, evidence-backed direction."Founder, Alexanderdaw