Adriaan Mol set out to bring an AI chatbot to homeowners’ associations (VvE) but needed validation that property management firms, not individual homeowners, were the right entry channel. Our research validated demand at the property-management layer, benchmarked how competing tools were distributed into this niche, and produced a distribution strategy centered on management-firm partnerships as the primary growth channel.
"We assumed our end users were the right first customer. Actyte's distribution analysis showed us exactly why the property managers were the better entry point."Founder, Adriaan Mol